International Health Industry Forum of Boao Forum for Asia

Diamond Partners-Amway (China) Co., Limited

Amway (China) is a wholly owned subsidiary of Amway Corporation, the biggest direct selling company in the world. Started in 1995, the Guangzhou-based company has made a total investment of 235 million USD in China. It now operates in 31 provinces, municipalities, and autonomous regions across China, with about 4,000 employees.

In response to the Healthy China initiative, Amway (China) recently launched its Health and Wellness Strategy. Under the guidance of the strategy, Amway (China) will make full use of its strengths in product, brand, R&D, and service and upgrade its Nutrilite brand on all fronts; accelerate the research, development, and go-to-market of TCM products, thus to transform Amway into a healthy lifestyle provider for customers, and the top choice for Big Health entrepreneurs . To achieve total wellness, Amway business owners, while being the first responsible person for their own health, actively build O2O health and nutrition communities, and become the communicators and promoters of total wellness.