On the afternoon of January 8, 2022, the Organizing Committee of Global Health Forum (GHF) of Boao Forum for Asia held Chinese New Year Media Salon for the 3rd Conference. With the theme of "Innovation and Transmutation of Global Health Communication in the New Era", this press conference aims to invite the media to make suggestions and build consensus for the 3rd Global Health Forum, explore the effective way of health communication with the joint work of the media at home and abroad, work out the new methods of health communication, strengthen the multi-dimensional and multi-level cooperation between the forum and the global media to enhance the city image of Qingdao as a healthy city and promote the national strategy of "Healthy China" and the UN sustainable development goals.

The salon was attended by Professor Tang Yuanqing, Director of Health China and TCM Communication Research Center of Communication University of China, Luo Xiaoqin, Deputy Director of Organizing Committee, Global Health Forum of Boao Forum for Asia, Niu Lifang, Director of Brand Development Department and nearly 50 media representatives from People's Daily, China Media Group, Xinhua News Agency, Guangming Daily, Economic Daily, CPPCC Daily, China Youth Daily, China Women's Daily, Global Times, Beijing TV, People.cn, CCTV, China.org.cn, Ecns.cn, IFENG.com, Zhihu, China Medical Association, Health News, China News of Traditional Chinese Medicine, China Hospitals, China County Health, CN-Healthcare, First Health Report, Caixin Media, Jiemian Global, China Business News, 21st Century Business Herald, Economic Observer, Lanjing Finance, 36Kr, TMTPost, Bloomberg News, PR Newswire, Wall Street Journal, Macau Monthly, Global Pension Investment Forum, etc. Professor Wang Yu, Expert Consultant of Global Health Forum of Boao Forum for Asia, delivered a speech on line.

Prof. Wang Yu delivered an online speech

Luo Xiaoqin, Deputy Director of the Organizing Committee, expressed her appreciation and wishes to the media friends at the conference and sincerely invited them to attend the 3rd GHF Conference and Global Health Expo in Qingdao, so as to build a platform for health communication in Asia and the world with a wider media coverage, promote the development of global health industry, truly achieve global health with Qingdao playing a leading role.

Deputy Director Luo Xiaoqin addressed at the conference

Following an overall introduction to the Forum and the Expo, Director Niu Lifang introduced a preliminary planning of the 3rd Forum and Expo, and proposed a cooperation pattern with media. She said: “The forum, as an international exchange platform for high-end dialogue and practical cooperation among government, business, industry, academia and research, has always been conducting the "3+365" mission of the conference, and has organized a number of branded events including China-Japan New Era Health Forum, Youth Health Salon & Speech Contest and Forum on Building Healthy Cities besides the Global Health Forum and Global Health Expo, raising the brand value of the Forum in a multi-dimensional and deeper way. Meanwhile, she added, the Expert Committee on Health and Sustainability is also set up with the Innovation Centers for Health Insurance and Health Management, Global Medical Collaboration and Health Communication, to promote the exchange and mutual understanding between government and enterprises, stimulate the health industry in Qingdao and the cooperation on health projects, and provide the media with more news resources and more open and diversified pattern of cooperation.

Director Niu Lifang gave an introduction on the Forum

Professor Tang Yuanqing, Director of the Research Center of Health China and Chinese Medicine Communication, Communication University of China, gave a speech on "Innovative Thinking on the Development of Big Health Industry Under the Strategy of Health China", and encouraged reflection on "how to promote the development of big health industry". He believed that the core and cornerstone of the development of big health industry is "people's health needs", and health communication should play a role as a "bridge" between medicine, science and the public to promote the sound development of big health industry.

Professor Tang Yuanqing, Director of the Research Center of Health China and Chinese Medicine Communication, Communication University of China, gave a speech

Starting with the communication insights of global health industry, PR Newswire Director Zhao Sha shared her views on the communication power of the global health industry from the perspective of content reporting and international public opinion monitoring and evaluation. She believed that health was an eternal topic of international concern, public opinions on health has increased dramatically, and the health industry is expanding rapidly and has a broad prospect in the world. Based on a global vision, the forum will spread China's health story and make "Boao voice in health" heard globally, giving full play to the advantages of the platform.

PR Newswire Director Zhao Sha delivers a speech

In the second half of the conference, media representatives shared their opinions on how to better design the topics and activities of the 3rd Global Health Forum and Expo and how to better cooperate with the press to explore the hot issues and highlights in the news. The discussions mainly focused on primary health care, popularization of Traditional Chinese Medicine, medical aid, sports health, HPV vaccine promotion, youth mental health, women's health, health investment and financing, pension industry and other hot health topics.

The Press Conference

The participating media all agreed that media bore important responsibilities in telling a good health story, and they would leverage the media advantages and integrate the whole media resources to make every effort in health communication of the Forum, engagement in global health dialogue, and thus to achieve the goal of “Health Beyond Health”.

The participantslooked forward to the 3rd Global Health Forum and Expo in 2022, and believed that it would be a grand event in global health in Qingdao and present “Qingdao Boao Time” to the world by joint efforts of all parties.

Group Photo